Adidas Click
Click is Adidas's global B2B e-commerce platform used by wholesale customers worldwide. I led two major initiatives: the wholesale mobile app from research through global launch in 15+ markets, and co-created the Click design system that accelerated the entire team by 60%.
The Challenge
We had to make a complex wholesale workflow feel effortless for people who are literally on a shop floor, juggling stock, customers, and time pressure. That meant mobile-first, scan-based ordering, and flows that still work when connectivity is shaky.
Web Platform
Global B2B e-commerce platform serving wholesale customers across 15+ markets with comprehensive product catalog, ordering, and account management.
Restock App
Led the wholesale mobile app from research through launch in 15+ markets. Designed a scanning-based reordering system that made ordering 40% faster for retail employees on the sales floor.
Click Design System
Co-built the Click design system from scratch using Atomic Design principles. The system includes 50+ documented components, design tokens, and usage guidelines—accelerating design-to-development time by 60%.
Personalization
Designed personalized experiences based on buyer behavior, order history, and product preferences—helping retail employees find relevant products faster.
Impact
The Adidas Click platform and mobile app now serve thousands of wholesale buyers globally, while the Click design system has been adopted as the standard across all Adidas B2B products.
