Shell
Shell’s global ecosystem spans multiple services—pay at pump, loyalty, EV charging, and add‑ons like carwash—often with different market constraints. The goal was to unify the experience so it felt coherent for users and scalable for product teams.
The Challenge
The hard part wasn’t designing a single flow—it was making multiple services feel like one product across different countries and partner systems. Payments, real-time availability, and edge-case handling are where trust dies if you get them wrong.
Shell App
A unified app experience covering onboarding, loyalty, payments, and everyday service flows—designed to feel consistent across markets while supporting local variations.
Carwash Feature
Designed and refined the end-to-end carwash flow, including purchase, code activation, and redemption—making a traditionally clunky journey feel clear and low-friction.
Shell EV (Electric Vehicles)
EV charging journeys designed around real-world constraints: station discovery, availability, pricing clarity, and the in-session experience—so users can charge with confidence instead of guessing.
Impact
The unified experience supported major adoption across payments, EV, and carwash services. By simplifying end-to-end journeys and designing the edge cases that usually break trust (payments, availability, redemption), we helped Shell drive repeat usage across key features.
